We fund and accelerate growth
for impactful, consumer-facing brands

natureza (noun)

Portuguese, feminine /natu’ɾeza/ : nature, environment : nature, character :
human nature
: the qualities born in a person; personality :
quality; what something consists of

Natureza is a growth equity firm dedicated to partnering with the next generation of impactful consumer brands led by innate challengers. We take a structured, hands-on approach with a concentration on the following verticals:

FOOD & BEVERAGE

HOUSEHOLD & PERSONAL CARE

LIFESTYLE CONSUMER BRANDS

SPECIALTY RETAIL & SERVICES

FOOD &
BEVERAGE

HOUSEHOLD &
PERSONAL CARE

LIFESTYLE
CONSUMER BRANDS

SPECIALTY RETAIL & SERVICES

Investment Type

equity, convertible debt

Investment Stage

series a & b

Investment Size

$5-10M

Company Profile

annualized revenue $5M+

Investment Type

equity, convertible debt

Investment Stage

series a & b

Investment Size

$5-10M

Company Profile

annualized revenue $5M+

FOSTERING
GROWTH

Natureza was founded to be a unique investment partner to entrepreneurs looking to scale their businesses more efficiently and reach profitability, all while staying true to their brand values and themselves.

The empowered consumer is dramatically reshaping the way successful companies are born, scale to size and establish a loyal customer base.

We want to partner passionate leaders of challenger brands early in the company’s lifecycle to provide not only capital but expertise and guidance to support the business to the next stage of growth.

Investment Criteria

Natureza looks to partner with visionary founders and strong management teams singularly focused on creating the best experience possible for their customers; beyond just a product or service, it’s a lifestyle.

SEASONED TEAM

DISRUPTIVE OFFERING

MARKET APPROVED

MODEL VALIDATION

STRONG POSITIONING

THE X FACTOR

We partner with passionate entrepreneurs supported by a strong team ready to execute on their growth plan

We look for differentiated brands, products and services that have the potential to disrupt an entire category

We seek brands that connect with today’s consumer, having meaningful initial market traction with low churn rates

We seek high growth businesses that have demonstrated proof of concept and achieved strong unit economics

We look for companies that capitalize on attractive industry dynamics, whitespace opportunities and long-term consumer growth trends

We partner with companies that possess an “x factor” – a clever marketing strategy, intellectual property, or other intangibles

Value-Added Capabilities

We take an active role in securing new growth channels and in driving operational efficiencies which result in significant value creation for our partners and our investors.

NETWORK

DOMAIN EXPERTISE

CHANNEL STRATEGY

OPERATIONS

FINANCIAL

EXIT STRATEGY

We add value with an incredibly diverse network of operating partners, entrepreneurs, advisors and investors

With relevant experience in each of our core verticals, we leverage proven strategies and bring our expertise and experience to each investment

We take a partnership approach, aligning interests and driving significant long-term value creation along with our operating advisors

Hands-on operational approach complemented by established playbooks to build best practices in all disciplines

All partners bring significant financial expertise to the table in addition to extensive financial planning and analysis, we offer invaluable insights from an investor’s lens

At our core, we are investors – we know the market and the key players. we work with our partners to prepare them for the next round of financing and groom them for acquisition

We believe that if companies aren’t making the world a better place, they aren’t innovating. In particular we seek to create real impact with companies and founders focused on Environment & Sustainability, Health & Wellness and Social Equity & Inclusion.

OUR TEAM

Our Team is Grounded in and Built Upon a Set of Core Values:

Integrity, Partnership, Respect, Balance and Excellence

FERNANDO GENTIL

COLLIN ECKLES

JOE TONNOS

RISHI NATARAJAN

PORTFOLIO

Our Authentic Challengers

Current Portfolio

Tiny Organics

Fresh-frozen organic baby and toddler food

VIEW SITE

Rebellyous Foods

Innovation production of plant-based nuggets, patties and strips

VIEW SITE

Ugly

Next generation flavored, sparkling and energy water

VIEW SITE

Cleancult

Clean label and zero waste packaging household products

VIEW SITE

Cabinet

Online OTC medicine with a smarter health experience

VIEW SITE

Yellowbird

Untraditional and organic condiments

VIEW SITE

Oros

Outdoor apparel with NASA-inspired insulation technology

VIEW SITE

Happy Again Pet

Collagen joint supplements for dogs

VIEW SITE

Select Partner Investments

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