We fund and accelerate growth
for exceptional consumer brands
Natureza has been a trusted partner to Hungryroot from well before their principal’s Seed investment through to today. They are exceptional at listening and deeply understanding what our business needs, both in times of opportunity and new growth, as well as those of challenges we are working to navigate. For this reason, I have trusted the Natureza team to help us think through countless key decisions for our company, and myself personally, and to continually challenge us on ways to get better as both a business and as a founder.
Ben McKean, Co-founder and CEO of Hungryroot
We wouldn’t be where we are today without the unwavering support of Natureza! More than a committed capital partner, Natureza offers invaluable real-world operational experience in building brands and navigating the complexities of consumer-focused categories. Collin and Fernando are a trusted resource who actively contribute to the strategic decisions that propel our business forward. We consider ourselves fortunate to have a genuine partner in Natureza, whose conviction in Jiant mirrors our own as founders.
Larry Haertel and Aaron Telch, Co-founders of Jiant
Natureza have been nothing but exceptional as a partner and investor to our business. They have the mindset to think and see outside of the box which is always important to founders. They have made themselves available at all times with both advice and creative ideas and always offer an ear to listen to concerns. They have been both active and productive with introductions and leads and are always seeking to do more. Above all, the whole team at Natureza are great people and a joy to work with.
Ed Farley, Co-founder of Slrrrp
Natureza has been a trusted partner to Cabinet from well before their investment thru to today. We have leaned on the Natureza team to navigate decisions on new growth opportunities, solving challenging problems, and expanding our retail network. I feel equally comfortable calling the Natureza team to talk through something that has gone wrong as I do sharing good news, which is a testament to the way they approach partnering with companies.
Achal Patel, Co-founder Cabinet Health
We love working with Natureza! They are always willing to make intros and get their hands dirty with us. One of the most important parts of picking investors as an early stage founder is building your network. Natureza has always been supportive and collaborative and having those kinds of people around the table with me and with Yellowbird has been transformational.
George Milton, Co-founder/CEO Yellowbird Foods
natureza (noun)
Portuguese, feminine /natu’ɾeza/ : nature, environment : nature, character :
human nature : the qualities born in a person; personality :
quality; what something consists of
Natureza is a growth equity firm dedicated to partnering with the next generation of impactful consumer brands led by innate challengers. We take a structured, hands-on approach with a concentration on the following verticals:
FOOD & BEVERAGE
HOUSEHOLD & PERSONAL CARE
LIFESTYLE BRANDS & SPECIALTY RETAIL
CONSUMER SERVICES
FOOD &
BEVERAGE
HOUSEHOLD &
PERSONAL CARE
LIFESTYLE
BRANDS & SPECIALTY RETAIL
CONSUMER SERVICES
Investment Type
equity, convertible debt
Investment Stage
series a & b
Investment Size
$3M+/-
Company Profile
annualized revenue $5M+
Investment Type
equity, convertible debt
Investment Stage
series a & b
Investment Size
$3M+/-
Company Profile
annualized revenue $5M+
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